ElevenLabs

ElevenLabs’ video ad: “Introducing Eleven v4 and Eleven v4 Turbo.”

Running 29 days·Facebook and Instagram·Winner

How it opens

“Introducing Eleven v4 and Eleven v4 Turbo.”

Angle: Feature

Why it works

It has run for 29 days and is still running, on 6 ads at once. Brands keep paying only for ads that make money, so this one is proven. A conversation feels like content, not an ad.

How it’s built

1. Hook: Introducing Eleven v4 and Eleven v4 Turbo.
2. Benefit: Comment "v4" and we'll send you the link.
3. Proof: Built on an entirely new architecture, Eleven v4 is our most emotive voice model ranked #1 by Artificial Analysis. Eleven v4 Turbo brings t…
4. CTA: Listen now

What to borrow

• Put a specific number in the first line.
• Lead with the one feature that changes the outcome.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a podcast ad for your own product.

Its words

Introducing Eleven v4 and Eleven v4 Turbo. Comment "v4" and we'll send you the link. Built on an entirely new architecture, Eleven v4 is our most emotive voice model ranked #1 by Artificial Analysis. Eleven v4 Turbo brings the same research to low-latency use cases such as agents, generating speech with a median inference latency of ~100 ms. Both interpret tone, pacing, emotion, character, and context to generate speech that feels performed. Eleven v4 brings improved voice cloning, multi-speaker dialogue and long-form speaker consistency and stability. Improved performance across 90+ languages ensures Enterprises and their agents can speak to their global audience, natively. While inline tags give creators and developers direct control over delivery, emotion, pacing, reactions, SFX, and style. Eleven v4 and Eleven v4 Turbo are available now in ElevenCreative, ElevenAgents, and ElevenAPI with free generations for two weeks for Creator+ plans in ElevenCreative, up to 2x your monthly credits.

Button: Listen now

Where and how long

• First ran 28 Sep 2026; still running.
• Run as 6 ads, 6 of them running now.
• Style: Podcast clip.