Foreplay

Foreplay’s video ad: “4 years ago I was running a Shopify store”

Ran 335 days·Facebook and Instagram·Winner

How it opens

“Four years ago, I was running a Shopify store. I actually hated the product and our customers, but I fell in love with advertising.”

Angle: Story

Why it works

It has run for 335 days. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: Four years ago, I was running a Shopify store. I actually hated the product and our customers, but I fell in love with advertising.
2. Benefit: One video ad, like the one I’m recording for you now, could be the difference between me staying in the Hilton or the Four Seasons. I loved…
3. Offer: If you haven’t tried it yet, there’s a free trial. Click the link and use it. There’s no reason you can’t use the same tools as the best in…
4. CTA: Learn more

What to borrow

• Tell a short, true story with a turning point.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

4 years ago I was running a Shopify store

Four years ago, I was running a Shopify store. I actually hated the product and our customers, but I fell in love with advertising. One video ad, like the one I’m recording for you now, could be the difference between me staying in the Hilton or the Four Seasons. I loved that idea. I started obsessing over creative research, trying to find the next winning ad idea, but it was a mess: Slack messages, broken links from ad libraries. I had no system for finding that next winner and creating a better life for myself. After I sold that company, I locked myself in an office and built what I always wanted: Pinterest, but only for ads and only for marketers. Four years later, my side project is used by the best advertisers in the world, Alex Hormozi, VaynerMedia, Athletic Greens. About 10,000 companies use us. If you haven’t tried it yet, there’s a free trial. Click the link and use it. There’s no reason you can’t use the same tools as the best in the game to scale your company.

Try Foreplay now

Button: Learn more · Offer: Free trial

What’s said

The transcript

Four years ago, I was running a Shopify store. I absolutely hated the product, I hated our customers, but I fell in love with advertising. One video ad, like the video I'm recording for you now, could be the difference between me staying in the Hilton or the Four Seasons. And I absolutely fell in love with that idea. I started obsessing about creative research, trying to find that next winning ad idea, but it was like an absolute mess. Slack messages, broken links from the ad libraries. I had no systems around actually finding that next winning ad and making a better life for myself. And so after I sold that company, locked myself in an office, and I created what I always wanted, which was just like Pinterest, but only for ads and only for marketers. Four years later, my side project is used by like Alex Ramosi, Daphne Intermedia, Athletic Greens, like the best advertisers in the world. There's like 10,000 companies that use us. And so if you haven't tried it out yet, there's a free trial. Click the video, click the link and use it. There's absolutely no reason why you can't be using the same tools as the best in the game to scale your company.

Where and how long

• First ran 26 Sep 2025; last seen 27 Aug 2026.
• Run as 5 ads.
• Links to foreplay.co.
• Style: UGC, Offer.