Epic Plane Evolution US

Epic Plane Evolution US’ video ad

Running 65 days·Facebook and Instagram·Winner

Why it works

The data shows it has run for 65 days, is still active, and runs across 48 active ads on five placements, which suggests the advertiser keeps scaling it and it keeps paying off. The path from video to install is very short: one button, one store page. Running many versions at once points to a steady testing approach on a concept that already works.

Who it speaks to: Mobile gamers, probably fans of plane or action games, who are happy to install a game straight from the Google Play store.

How it’s built

1. Hook: opening video moments, which I can't see, have to grab attention without any caption copy.
2. Showcase: the video most likely shows the game in action to prove what the experience is like.
3. CTA: the Play game button and the play.google.com link send people straight to the install page.

What to borrow

• When the offer is a product people can try for free, make the first seconds of the video show it in use and let the button do the selling.
• Keep the path to action short: one clear button that goes straight to the install or sign-up page.
• Once a concept performs, make many variants of it (the advertiser has 48 live) and spread them across placements to find more winners.
• Check that your video works with the sound off and with no caption, since placements like Instagram and Messenger are often watched that way.

Its words

Button: Play game

What’s said

The transcript

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Where and how long

• First ran 7 Aug 2026; still running.
• Run as 48 ads, 48 of them running now.
• Links to play.google.com.
• Style: Demo.