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BioLite’s carousel ad: “Waterproof & Fast Charging”

Running 128 daysFacebook and InstagramWinner

How it opens

“The nightfall doesn't stop explorers.”

Angle: Feature

Why it works

It has run for 116 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: The nightfall doesn't stop explorers.
  2. Benefit: We designed our Range Headlamps to keep up with all your outdoor adventures, so can keep traversing through dark and extend your outdoor pu…
  3. Offer: Save $17.00
  4. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Waterproof & Fast Charging

The nightfall doesn't stop explorers. We designed our Range Headlamps to keep up with all your outdoor adventures, so can keep traversing through dark and extend your outdoor pursuit.

Button: Shop now · Offer: Save $17.00

Where and how long
  • First ran 28 Jun 2026; still running.
  • Run as 2 ads, 2 of them running now.
  • Links to bioliteenergy.com.
  • Style: Product shot, Carousel.

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