BioLite

BioLite’s video ad: “NEW Range Headlamps”

Running 129 days·Facebook and Instagram·Winner

How it opens

“Shorter days don't need to bring your adventures to a close.”

Angle: Feature

The first three seconds

0.3s: a smiling man in a red hoodie wears a lit red headlamp against a plain light grey studio wall. A black BioLite logo sits top center, with small black text 'NEW Range HeadLamps' and a big two-line headline 'Look Good. Shine Bright.' in the same red as the lamp, plus a red pill label 'Spark Red'. By 1s it cuts to a woman in a black tank holding a lit grey lamp, with the headline and pill ('Mid

Pattern: Rapid colorway roll call: the same framed layout and headline, with a new model, outfit and product color each second. The whole text palette recolors to match, so the eye reads 'there's one for you'

motion graphics / slideshow: clean studio product portraits on a seamless light grey backdrop, with a fixed template overlay and color-matched wardrobe · Very fast at the start, about one cut per second through four colorways in the first 3 seconds. The later stills repeat earlier shots, which suggests a looping slideshow of about five colorways over 2

Why it works

It has run for 129 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Shorter days don't need to bring your adventures to a close.
2. Benefit: Go farther, stay later, and have more fun with fast charging, waterproof Range headlamps built to keep up with your adventures.
3. CTA: Shop now

What to borrow

• Lead with the one feature that changes the outcome.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

NEW Range Headlamps

Shorter days don't need to bring your adventures to a close. Go farther, stay later, and have more fun with fast charging, waterproof Range headlamps built to keep up with your adventures.

Bright, Fast, Waterproof

Button: Shop now

What’s said

The transcript

you

Where and how long

• First ran 3 Jun 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to bioliteenergy.com.