Motion App

Motion App’s video ad: “Read the full report”

Running 172 days·Facebook and Instagram

How it opens

“Introducing: Motion's Creative Benchmarks”

Angle: Feature

Why it works

It has run for 172 days and is still running. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: Introducing: Motion's Creative Benchmarks
2. Benefit: Want to see where you stand next to the best advertisers in your industry?
3. Proof: 6,015 Brands
4. CTA: Get personalized benchmarks based on your industry, spend, and current approach - and start making ads that win.
5. CTA: Learn more

What to borrow

• Lead with the one feature that changes the outcome.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Read the full report

Introducing: Motion's Creative Benchmarks Want to see where you stand next to the best advertisers in your industry? This report will show you because it has analyzed: ✅ 578,750 creatives ✅ 6,015 Brands ✅ $1.29B in ad spend Find out how your creative strategy actually stacks up. Get personalized benchmarks based on your industry, spend, and current approach - and start making ads that win.

Button: Learn more

What’s said

The transcript

I don't have time to learn content strategy. I'm just gonna pay someone to do my ads. Read this. Wait, this is a benchmark report based on over 550,000 ads and over 1.3 billion in meta ad spend. It shows based off of research how many ads you should be testing and which formats are actually pulling spend and what separates top performers from everyone else. Are you done reading? Yeah. 10 minutes. That didn't take so long after all. Tap below and get the report.

Where and how long

• First ran 21 Apr 2026; still running.
• Links to go.motionapp.com.
• Style: Listicle.