Motion App

Motion App’s video ad: “Real-Looking AI Video Ads”

Running 373 days·Facebook and Instagram·Winner

How it opens

“This is the new way of creating AI video avatars.”

Angle: Feature

Why it works

It says one clear thing, that AI video can look real, and backs it with a concrete feature (thousands of avatars) and a speed benefit. The data also shows it has run for 373 days and is still active across 26 ads on five placements, which suggests the message keeps paying off and is being tested in many variations. The soft 'Learn more' button fits a considered software purchase where people want to see the product first.

Who it speaks to: Marketers and brand owners who need a steady flow of video ads and want to skip hiring creators or filming.

How it’s built

1. Hook: The headline promises AI video ads that look real.
2. Context: 'The new way of creating AI video avatars' frames the product as a shift from the old method.
3. Feature: 'Thousands of AI avatars' shows range and choice.
4. Benefit: 'On-brand, professional video ads, faster than ever' ties the feature to quality and speed.
5. CTA: 'Learn more' button sending people to the product site.

What to borrow

• Open with the biggest doubt your buyer has and answer it in the headline, as 'Real-Looking' does here.
• Pair a concrete feature with a benefit so the claim feels specific, like a big avatar library leading to faster, on-brand ads.
• Frame your product as 'the new way' to make the old method feel outdated without attacking anyone.
• Run many variations of one core message across placements, since this advertiser keeps 26 ads live on the same idea.

Its words

Real-Looking AI Video Ads

This is the new way of creating AI video avatars. Discover how Arcads.ai gives you thousands of AI avatars to craft on-brand, professional video ads, faster than ever before.

Button: Learn more

What’s said

The transcript

This is pretty incredible. I don't think anyone can even tell that I'm not real. That's what AI avatars look like now. And you can fully control everything that they say and every emotion that they express. And yeah, I'm gonna show you how to do it. Just look at this one I just made. Holy shit, this new AI update lets you completely control the emotion of your avatars. Like I can say this and sound really angry or I can be crying or even laughing. I think we're cooked. Here's how you can make that for yourself. Log into your ArcAds account. Then where it says talking actors down here, select audio driven. And it's as simple as writing your script and adding the emotions you want with backslashes. Here's all the different emotions that they have out of the box. Then select all the different AI avatars you want to be reading that emotional script you just wrote. Then tap that play button and you'll actually get a preview of what this sounds like. Then once I'm happy with the way that script sounds, I can load this up to tons of different AI avatars to all recite the script with that specific emotional emphasis. Once they're done, they'll appear here and you can preview them. Holy shit, this new AI update lets you completely control the emotion of your avatars. Holy shit, this new AI update lets you completely control the emotion of your avatars. Like I can say this and sound really angry. To give this a try, comment AI ads and I'll send you the link.

Where and how long

• First ran 2 Oct 2025; still running.
• Run as 26 ads, 26 of them running now.
• Links to arcads.ai.
• Style: Demo, Product shot.