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Black Diamond ad
Black Diamond

Black Diamond’s carousel ad: “When steeper lines and bigger cliffs are your canvas for going big in the backcountry.”

Ran 91 daysInstagramWinner

How it opens

“When steeper lines and bigger cliffs are your canvas for going big in the backcountry.”

Why it works

It has run for 91 days. Brands keep paying only for ads that make money, so this one is proven. Several cards hold attention longer and show more of the product.

How it’s built
  1. Hook: When steeper lines and bigger cliffs are your canvas for going big in the backcountry.
  2. CTA: Learn more
What to borrow
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

When steeper lines and bigger cliffs are your canvas for going big in the backcountry.

Button: Learn more

Where and how long
  • First ran 9 Feb 2026; last seen 12 May 2026.
  • Run as 7 ads.
  • Links to eu.blackdiamondequipment.com.
  • Style: Carousel.

More from Black Diamond

All of Black Diamond’s ads

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