Cunnies Gummies’ carousel ad: “Upgrade how you take creatine”
Running 155 daysFacebook and InstagramWinner
- How it opens
“Ditch the rawdoggin' days!”
Angle: Transformation
- Why it works
It targets people who already buy creatine, so there is no need to explain the category, only why the format is better. The humor and brand voice make it memorable, while the dose claim reassures buyers that they are not trading effectiveness for convenience. The data also shows it has run 155 days and is still active on 5 ads, which suggests the message keeps performing for the advertiser.
Who it speaks to: Gym-goers and creatine users who already take the powder and find it a chore, and who respond to a humorous, casual voice.
- How it’s built
- Hook: A playful, slightly risqué phrase tells creatine users to drop their old way of taking it.
- Offer of change: 'Upgrade to Cunnies Gummies' frames the product as a better version of something they already do.
- Benefit 1: 5g creatine monohydrate per serve gives a concrete dose so the gummy feels like the real thing.
- Benefit 2: A format you'll enjoy taking daily speaks to the habit and consistency problem.
- Sign-off: 'Say goodbye to boring supplements, hello habit!' restates the shift in a short rhyme-like line.
- CTA: The 'Shop now' button and a description that repeats the 'stop rawdoggin it' joke.
- What to borrow
- Frame your product as an upgrade to a habit people already have, so you skip the education step.
- Use a distinctive, on-brand tone in the first line to stand out in a category that sounds the same.
- Pair a playful hook with one hard spec, like the dose per serve, so humor does not undercut credibility.
- Repeat the core idea in the headline, body and description so the message lands even if only one part is read.
- Its words
Upgrade how you take creatine
Ditch the rawdoggin' days! Upgrade to Cunnies Gummies and get: • 5g creatine monohydrate per serve • A format you'll actually enjoy taking daily Say goodbye to boring supplements, hello habit!
Stop rawdoggin it and start chewing Cunnies Gummies.
Button: Shop now
- Where and how long
- First ran 8 May 2026; still running.
- Run as 5 ads, 5 of them running now.
- Links to cunniesgummies.com.
- Style: Comparison, Product shot, Carousel.
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