Cunnies Gummies’ video ad: “The #1 Supplement Every Woman Should Be Taking”
Running 155 daysFacebook and InstagramWinner
- How it opens
“Women, this one's for you.”
Angle: Objection
- Why it works
It speaks to a specific audience and knocks down the biggest barrier, the idea that creatine is not for them, before pitching the product. It then makes the habit feel easy by listing the annoyances of powder and replacing them with a tasty gummy. The data also shows it has run 155 days, is still active and is backed by 6 active ads, which suggests the message has held up over time, though the data doesn't show why.
Who it speaks to: Women, including those not into gym culture, who are interested in healthy ageing, mental clarity and energy, and who may find powders and shakers off-putting.
- How it’s built
- Hook: A bold 'number one supplement for women' headline plus a direct 'Women, this one's for you.' callout.
- Reframe: 'Creatine isn't just for gym bros' removes the idea that it's a male, gym-only product.
- Benefits: Names age related muscle loss, brain fog and low energy as things research says it can help with.
- Reassurance: Calls it the most studied supplement and completely safe to lower doubt.
- Solution: 4 gummies a day with no powder, no shaker and no chalky taste, plus 5g of clinically dosed creatine.
- Details: The description adds vegan, sugar free and 5 flavours.
- CTA: 'Try Cunnies Gummies today.' with fruit emojis and a Shop now button.
- What to borrow
- Open by naming your audience directly, so the right people feel the ad is for them.
- Tackle the biggest misconception about your category early, then position your product as the answer.
- List the specific frictions of the old way (no powder, no shaker, no chalky taste) to make your format feel effortless.
- Pair a clear dose or spec with a sensory benefit like taste, so the product feels both credible and enjoyable.
- Be careful with absolute claims like 'completely safe' and 'number one'. Back them with sources or softer wording in your own ads.
- Its words
The #1 Supplement Every Woman Should Be Taking
Women, this one's for you. Creatine isn't just for gym bros. Research shows it can help with age related muscle loss, brain fog and low energy. It's the most studied supplement on the planet and it's completely safe. The easiest way to take it? 4 gummies a day. No powder. No shaker. No chalky taste. Just 5g of clinically dosed creatine that actually tastes good. 🍑🍏🍓🍉 Try Cunnies Gummies today.
5g clinically dosed creatine per serve. Vegan. Sugar free. 5 delicious flavours.
Button: Shop now
- What’s said
The transcript
Women over 40, what if I told you there's one thing you could be doing to reduce age-related muscle loss, reduce brain fog, and just increase energy across the board? Yes, women should be taking creatine. It's the safest, cheapest, and most effective supplement on the market. The biggest issue we've found is consistency taking it. That is why we created Cunnies Gummies. It is the simplest way to get five grams of creatine per day and reap all the benefits of this amazing supplement.
- Where and how long
- First ran 8 May 2026; still running.
- Run as 6 ads, 6 of them running now.
- Links to cunniesgummies.com.
- Style: Product shot, Offer.
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