Cunnies Gummies

Cunnies Gummies’ video ad: “The #1 Supplement Every Woman Should Be Taking”

Running 155 days·Facebook and Instagram·Winner

How it opens

“"Creatine is just for men."”

Angle: Objection

The first three seconds

A fit man speaks directly to camera in a gym, with large yellow text 'SHOULD WOMEN TAKE CREATINE?' while addressing 'Ladies' about supplement benefits.

Pattern: Targeted demographic question + authority figure offering expert advice

ugc talking head with product reveal · Single-take handheld video, high talking speed, steady dynamic motion over 33s

Why it works

It takes on a specific misconception and reframes the category for a new audience, so the product feels relevant to women who had written it off. The benefits go beyond fitness, which widens appeal, and the gummy format answers the likely objection about taste and convenience. The ad has run 155 days and is still active across 5 ads, which suggests the angle holds up, though the data doesn't show results.

Who it speaks to: Women, likely Australian given the 'Aussie owned' line and the 'lollies' wording, who are health-minded but may think creatine is a gym or male product, and who may dislike powders.

How it’s built

1. Hook: Quotes the myth 'Creatine is just for men' and rebuts it with 'Wrong.'
2. Claim: States that every woman should take creatine and calls it the safest, most researched supplement available.
3. Benefits: Lists non-gym payoffs: less age related muscle loss, better brain function, more daily energy.
4. Product bridge: Introduces the 5g daily dose in 4 gummies that taste like lollies, which removes the powder hassle.
5. Trust stack: Vegan, sugar free, third party tested, Aussie owned.
6. CTA: 'Shop now' button linking to the site, supported by a headline and description repeating the 5g dose and 5 flavours.

What to borrow

• Open with a belief your audience holds, put it in quotes, and knock it down in one short line.
• Widen the reason to buy by listing benefits outside the product's usual use case.
• Pair the main claim with a format or taste advantage that removes the most likely objection.
• Close with a compact line of trust markers so the copy ends on reassurance before the CTA.

Its words

The #1 Supplement Every Woman Should Be Taking

"Creatine is just for men." Wrong. Every woman should be taking creatine. It's the safest, most researched supplement available and the benefits go way beyond the gym. We're talking reduced age related muscle loss. Better brain function. More energy throughout the day. And now you can get your daily 5g dose in 4 gummies that taste like lollies. Vegan. Sugar free. Third party tested. Aussie owned.

5g clinically dosed creatine per serve. Vegan. Sugar free. 5 delicious flavours.

Button: Shop now

What’s said

The transcript

Ladies, the most bang for your buck supplement on the market is creatine. It's the safest, it's the most effective, it is the most well-researched, and it is especially beneficial for women. Why? Because women naturally store less creatine than men. Thus, when they supplement it, they get a larger increase. It improves their memory, it improves their cognitive performance, it improves their sleep. The only issue with it is taking it. That's why I created Cunny's Gummies. Four of these a day gets you five grams of creatine. It is that easy. The only issue is, you won't want to stop at four.

Where and how long

• First ran 8 May 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to cunniesgummies.com.
• Style: Testimonial, Lifestyle, Product shot, Text only.