The Farmer's Dog’s carousel ad: “Sign up now for 50% off your order!”
Running 198 daysFacebook and InstagramWinner
- How it opens
“Dog food should be food, not burnt brown balls. Switch to a smarter, healthy pet food today and get 50% off your first box.”
Angle: Offer
- Why it works
It has run for 198 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. Contrast makes switching feel obvious.
- How it’s built
- Hook: Dog food should be food, not burnt brown balls. Switch to a smarter, healthy pet food today and get 50% off your first box.
- Offer: Get 50% off your first box
- CTA: Shop now
- What to borrow
- Put a specific number in the first line.
- Say the offer plainly in the first line.
- Test a comparison ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Sign up now for 50% off your order!
Dog food should be food, not burnt brown balls. Switch to a smarter, healthy pet food today and get 50% off your first box.
The Farmer’s Dog provides healthier fresh dog food: 100% human-grade food, pre-portioned and delivered to your door. Create your plan today!
Button: Shop now · Offer: Get 50% off your first box
- Where and how long
- First ran 26 Mar 2026; still running.
- Run as 3 ads, 3 of them running now.
- Links to thefarmersdog.com.
- Style: Comparison, Product shot, Offer, Carousel.
More from The Farmer's Dog
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