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The Farmer's Dog’s carousel ad: “Get 50% off your first box”

Running 198 daysFacebook and InstagramWinner

How it opens

“Feeding real, fresh food has real, healthy benefits for dogs. Get 50% off your first box and give your dog a fresh start.”

Angle: Offer

Why it works

It has run for 198 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Feeding real, fresh food has real, healthy benefits for dogs. Get 50% off your first box and give your dog a fresh start.
  2. Offer: Get 50% off your first box
  3. CTA: Shop now
What to borrow
  • Put a specific number in the first line.
  • Say the offer plainly in the first line.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Get 50% off your first box

Feeding real, fresh food has real, healthy benefits for dogs. Get 50% off your first box and give your dog a fresh start.

Long Live Dogs

Button: Shop now · Offer: Get 50% off your first box

Where and how long
  • First ran 26 Mar 2026; still running.
  • Run as 3 ads, 3 of them running now.
  • Links to thefarmersdog.com.
  • Style: Product shot, Offer, Carousel.

More from The Farmer's Dog

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