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IKEA’s carousel ad: “GOSIG GOLDEN soft toy, dog/golden retriever, 40 cm”

Running 82 daysFacebook and Instagram

How it opens

“Need a break? Get creative together – with IKEA toys for young and old”

Why it works

It has run for 82 days and is still running. Brands keep paying only for ads that make money, so this one is proven. Several cards hold attention longer and show more of the product.

How it’s built
  1. Hook: Need a break? Get creative together – with IKEA toys for young and old
  2. CTA: Learn more
What to borrow
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

GOSIG GOLDEN soft toy, dog/golden retriever, 40 cm

Need a break? Get creative together – with IKEA toys for young and old

CHF12.95

Button: Learn more

Where and how long
  • First ran 20 Jul 2026; still running.
  • Links to ikea.com.
  • Style: Carousel.

More from IKEA

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