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IKEA ad: LILLABO 20-piece basic train set, multicolour
IKEA

IKEA’s carousel ad: “LILLABO 20-piece basic train set, multicolour”

Running 82 daysFacebook and Instagram

How it opens

“Auszeit gefällig? Gemeinsam kreativ werden – mit IKEA Spielzeug für Gross & Klein”

Why it works

It has run for 82 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. Several cards hold attention longer and show more of the product.

How it’s built
  1. Hook: Auszeit gefällig? Gemeinsam kreativ werden – mit IKEA Spielzeug für Gross & Klein
  2. CTA: Learn more
What to borrow
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

LILLABO 20-piece basic train set, multicolour

Auszeit gefällig? Gemeinsam kreativ werden – mit IKEA Spielzeug für Gross & Klein

CHF9.95

Button: Learn more

Where and how long
  • First ran 20 Jul 2026; still running.
  • Run as 2 ads, 2 of them running now.
  • Links to ikea.com.
  • Style: Carousel.

More from IKEA

All of IKEA’s ads

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