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IKEA’s carousel ad: “VITTSJÖ laptop stand, black-brown/glass, 13 3/4x25 5/8 "”

Running 39 daysFacebook and Instagram

How it opens

“Start the home upgrade you keep dreaming about. Refresh your space with this best seller.”

Angle: Social proof

Why it works

It has run for 39 days and is still running. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Start the home upgrade you keep dreaming about. Refresh your space with this best seller.
  2. CTA: Shop now
What to borrow
  • Lead with proof people can check: ratings, reviews, numbers.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

VITTSJÖ laptop stand, black-brown/glass, 13 3/4x25 5/8 "

Start the home upgrade you keep dreaming about. Refresh your space with this best seller.

Your search is over

Button: Shop now

Where and how long
  • First ran 1 Sep 2026; still running.
  • Links to ikea.com.
  • Style: Product shot, Carousel.

More from IKEA

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