Walmart

Walmart’s carousel ad: “Walmart: Shopping & Savings”

Running 53 days·Facebook and Instagram·Winner

How it opens

“Enjoy easy ways to save time & money in the Walmart app.”

Angle: Feature

Why it works

It keeps one clear message: the app makes shopping easier and cheaper. The benefits are universal and the copy is short, so it is quick to read. The data shows it has run 53 days, is still active, and sits on 5 active ads, which suggests the advertiser keeps investing in it, though the data does not say why it performs.

Who it speaks to: Busy everyday shoppers and households who buy groceries and essentials and want convenience and lower costs.

How it’s built

1. Hook: 'Enjoy easy ways to save time & money' leads with a double benefit.
2. Product: 'in the Walmart app' names the tool that delivers it.
3. Support: 'Groceries, essentials & more, delivered fast' lists what you can get and adds speed.
4. CTA: The 'Use app' button sends people to the app store page.

What to borrow

• Pair two broad, everyday benefits in the opening line so more people see something relevant to them.
• Name the product right after the promise so the benefit and the tool are linked.
• Use a short list of concrete categories to make a general promise feel real.
• Match the button to the goal, such as 'Use app' for an app install or open, so the next step is obvious.

Its words

Walmart: Shopping & Savings

Enjoy easy ways to save time & money in the Walmart app.

Groceries, essentials & more, delivered fast.

Button: Use app

Where and how long

• First ran 9 Sep 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to play.google.com.
• Style: Product shot, Text only, Carousel.