Walmart

Walmart’s video ad: “Believe. Care. Repeat.”

Running 56 days·Facebook and Instagram·Winner

How it opens

“Your winning routine starts with new Dove Men+Care x Ted Lasso Limited Edition Products.”

Angle: Urgency

Why it works

It has run for 56 days and is still running, on 6 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Your winning routine starts with new Dove Men+Care x Ted Lasso Limited Edition Products.
2. CTA: Shop now

What to borrow

• Use a deadline only when it's real.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Believe. Care. Repeat.

Your winning routine starts with new Dove Men+Care x Ted Lasso Limited Edition Products.

Button: Shop now

What’s said

The transcript

Thank you so much for watching!

Where and how long

• First ran 1 Sep 2026; still running.
• Run as 6 ads, 6 of them running now.
• Links to walmart.com.