Walmart

Walmart’s video ad: “Dove Serum + Oil Body Wash”

Running 75 days·Facebook and Instagram·Winner

How it opens

“It's giving a gentle glow the girls gotta know. New Dove Serum + Oils Wash. Available now.”

Angle: Desire

Why it works

The copy is short and sounds like a person, not a brand, which suits fast feed scrolling on Facebook and Instagram. It leads with a feeling (glow) and keeps the product name and the retailer clear, so interest turns into a click with little friction. The data shows it has run 75 days and is still active across 6 ads, which suggests the approach holds up over time, though this is only a signal and not proof of why.

Who it speaks to: Women and younger shoppers who follow casual social-media language and want an easy upgrade to their body care routine.

How it’s built

1. Hook: A chatty, rhyming line sets a gossip-with-friends tone and promises a glow.
2. Product reveal: Names the new Dove Serum + Oils Wash so the news is clear.
3. Availability: 'Available now' signals it is ready to buy, with no waiting.
4. CTA: The Shop now button sends people to walmart.com, with the retailer link repeated in the caption.

What to borrow

• Open with the language your audience already uses online so the ad feels native to the feed.
• Lead with the feeling or result people want, then name the product in the next beat.
• Keep the copy to a few short lines and let the video carry the detail.
• Make the next step obvious by pairing a clear 'Available now' with a direct Shop now button.

Its words

Dove Serum + Oil Body Wash

It's giving a gentle glow the girls gotta know. New Dove Serum + Oils Wash. Available now.

Button: Shop now

What’s said

The transcript

New Dove Serum Plus Oil Wash. Made with a 50% glycerin serum for a lightweight glow.

Where and how long

• First ran 13 Aug 2026; still running.
• Run as 6 ads, 6 of them running now.
• Links to walmart.com.
• Style: Meme, Lifestyle, Product shot.