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Black Diamond ad
Black Diamond

Black Diamond’s carousel ad: “From the gym to the crags to the greater ranges.”

Ran 105 daysFacebook and InstagramWinner

How it opens

“From the gym to the crags to the greater ranges.”

Why it works

It has run for 105 days. Brands keep paying only for ads that make money, so this one is proven. Several cards hold attention longer and show more of the product.

How it’s built
  1. Hook: From the gym to the crags to the greater ranges.
  2. CTA: Learn more
What to borrow
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

From the gym to the crags to the greater ranges.

Button: Learn more

Where and how long
  • First ran 28 Oct 2025; last seen 10 Feb 2026.
  • Run as 28 ads.
  • Links to eu.blackdiamondequipment.com.
  • Style: Carousel.

More from Black Diamond

All of Black Diamond’s ads

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