GOCHI

GOCHI’s video ad: “A Cup of Ramen with 30g Protein”

Running 106 days·Facebook and Instagram

How it opens

“Is it possible for a 26-year-old uni dropout to compete with billion-dollar food brands?”

Angle: Comparison

Why it works

It has run for 106 days and is still running. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: Is it possible for a 26-year-old uni dropout to compete with billion-dollar food brands?
2. Benefit: Unlike the junk on the super market shelves
3. Proof: Over 4,000 Aussies have tried them and they now have over 270 5 star reviews
4. Offer: MONEY BACK GUARANTEE
5. CTA: Order now

What to borrow

• Open with a question your buyer is already asking themselves.
• Compare with the old way or the category, never a named competitor.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a ugc ad for your own product.

Its words

A Cup of Ramen with 30g Protein

I gym, run and wanted a cup of ramen that actually fuelled me Unlike the junk on the super market shelves So 2 years ago I went all in on making it happen 30g of protein and way better ingredients These noodles have now fuelled over 50 Pro Athletes But it's not just athletes loving them Over 4,000 Aussies have tried them and they now have over 270 5 star reviews So if you ever wished you could crunch a cup of ramen after a workout Then Gochi Ramen is for you

Air-Dried, not fried. Ready in 5 minutes

Button: Order now · Offer: MONEY BACK GUARANTEE

What’s said

The transcript

Is it possible for a 26-year-old uni dropout to compete with billion-dollar food brands? But why do I think I can actually take these guys on? Well, it's simple. It's because I actually give a f**k. And they don't. Because these big brands just keep mass-producing cheap, nasty noodles. And they've done nothing to make them better for decades. Because why risk changing something that's been making them billions in profits? But I don't want to eat their junk noodles anymore. I gym, run, and want a cup noodle that actually fuels me. So that's why I launched this. And ordered a 20-foot container full of our high-protein ramen noodles. Way cleaner ingredients and macros that compare to protein shakes and protein bars. So follow along to watch me take down Big Noodle one cup at a time.

Where and how long

• First ran 22 Jul 2026; still running.
• Links to gochi.store.
• Style: UGC, Founder, Demo, Review, Comparison.