GOCHI

GOCHI’s video ad: “Cup Noodles Built for People who Train”

Running 62 days·Facebook and Instagram

How it opens

“111 days ago, I went against the Australian dream.”

Angle: Social proof

Why it works

It has run for 62 days and is still running. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: 111 days ago, I went against the Australian dream.
2. Benefit: The crazy part is
3. CTA: Join me on the mission to disrupt an industry that hasn't changed in decades
4. Proof: And left 280 five star reviews
5. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Lead with proof people can check: ratings, reviews, numbers.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Cup Noodles Built for People who Train

I'm all in on building a cup noodle brand for athletes and people who train The crazy part is These cup noodles actually fuel your fitness goals 30g of protein and under 240 cals Macros as good as a protein shake or protein bar, way more filling, and tastes like a cheat meal Join me on the mission to disrupt an industry that hasn't changed in decades Over 50 pro athletes have put their name to them Over 5,000 Aussies who train have tried them And left 280 five star reviews Grab a pack and fuel your next workout with Gochi power

30g protein per cup. Rated 5 stars by 280 Aussies

Button: Shop now

What’s said

The transcript

111 days ago, I went against the Australian dream. Instead of putting a deposit down for a house, I decided to put every single dollar I'd made into building the Red Bull of cup noodles. But how did this all play out? On the 8th of January, a 20-foot container full of gochu ramen arrived, three times more noodles than our previous two drops, and a brand new flavor no one had ever tried before. This was an all-in bet. But even as a uni dropout with no investors, no team, no million-dollar marketing budgets, I still had conviction, because one look down the noodle aisle tells you everything. Big billion-dollar brands have spent decades selling the same cheap junk that doesn't fuel anyone that actually trains. And as someone who gyms, runs, and eats clean, they're not something I'd ever eat. So I launched something different, a cup of ramen with the macros of a protein shake or protein bar that actually fuels athletes. But the problem was, no athlete had ever tried them at this point yet. So I decided to prove it myself that gochu does fuel you. Plus, promote the new spicy beef flavor. And on January 15th, I ran 100 kilometers in a chili suit eating nothing but gochu ramen. And I can confirm they fueled me for the whole entire run. But after making the biggest financial bet of my life, and now also physically putting it all on the line for this drop, the real question is, was it actually all worth it? You're gonna have to follow along to find out when I post part two.

Where and how long

• First ran 4 Sep 2026; still running.
• Links to gochi.store.
• Style: UGC, Review, Comparison.