Motion App

Motion App’s video ad: “Read the full report”

Running 110 days·Facebook and Instagram

How it opens

“Introducing: Motion's Creative Benchmarks”

Angle: Feature

Why it works

It has run for 110 days and is still running. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: Introducing: Motion's Creative Benchmarks
2. Benefit: Want to see where you stand next to the best advertisers in your industry?
3. Proof: 6,015 Brands
4. CTA: Get personalized benchmarks based on your industry, spend, and current approach - and start making ads that win.
5. CTA: Learn more

What to borrow

• Lead with the one feature that changes the outcome.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a listicle ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Read the full report

Introducing: Motion's Creative Benchmarks Want to see where you stand next to the best advertisers in your industry? This report will show you because it has analyzed: ✅ 578,750 creatives ✅ 6,015 Brands ✅ $1.29B in ad spend Find out how your creative strategy actually stacks up. Get personalized benchmarks based on your industry, spend, and current approach - and start making ads that win.

Button: Learn more

What’s said

The transcript

There are two numbers that tell you whether or not an ad format is worth testing or not and most people have never heard of them motion just released their 2026 ad playbook it's built on over 500,000 ads across 6,000 advertisers and a whopping 1.3 billion dollars in ad spend and the part that nobody's talking about yet is this visual format data They ranked every single visual format by hit rate meaning how often that format actually produces a winning ad and check this out Unboxing videos have a higher hit rate at nine point eight three then offer first banners at eight point six eight Demos and testimonial but POV and behind-the-scenes both sitting above an eight percent These are formats that most brands treat as throwaway content But they're outperforming everything else and you can see examples of all these visual formats right inside motion from using this visual format filter This report breaks all this down visual styles hooks and asset type So you can actually see what's producing winners right now across 6,000 advertisers click below to grab it

Where and how long

• First ran 22 Jun 2026; still running.
• Links to go.motionapp.com.
• Style: Listicle.