Walmart’s carousel ad: “Restored Xbox One 500gb Gaming Console - Matte Black Edition (refurbished)”
Running 55 daysFacebook and InstagramWinner
- How it opens
“More of what you want, need, and didn't know you had to have.”
Angle: Offer
- Why it works
It pairs a concrete product that people search for with a broad promise of savings and convenience, so it speaks both to buyers with a specific need and to casual browsers. The carousel format lets one ad show several products, which suits a wide audience. The data shows it has run 51 days, is still active, and sits on 6 active ads, which suggests the approach is being kept and scaled, though the data doesn't say why it performs.
Who it speaks to: Value-focused shoppers, especially gamers or gift buyers who want a console at a lower price and would respond to refurbished options and free delivery.
- How it’s built
- Hook: A specific product headline (restored Xbox One, matte black edition) catches people already interested in gaming gear.
- Curiosity: The post text hints at discovery, 'what you want, need, and didn't know you had to have', which invites browsing the carousel.
- Offer: The description promises Every Day Low Prices, free delivery and free shipping with no order minimum.
- Risk reversal: A free 30-day Walmart+ trial lowers the barrier to joining.
- CTA: The 'Shop now' button sends people to walmart.com.
- What to borrow
- Lead with one specific, searchable product in the headline so the right people recognise themselves instantly.
- Use a loose curiosity line in the primary text to encourage swiping through a carousel.
- Stack low-friction offers such as free delivery, no minimum order and a free trial to reduce hesitation.
- Run a small set of ad variants (here 6) around one message and keep the ones that last.
- Its words
Restored Xbox One 500gb Gaming Console - Matte Black Edition (refurbished)
More of what you want, need, and didn't know you had to have.
Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!
Button: Shop now · Offer: Free delivery
- Where and how long
- First ran 9 Sep 2026; still running.
- Run as 6 ads, 6 of them running now.
- Links to walmart.com.
- Style: Product shot, Offer, Carousel.
More from Walmart
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