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Black Diamond ad: Designed to stay warm.
Black Diamond

Black Diamond’s carousel ad: “Designed to stay warm.”

Ran 118 daysFacebook and InstagramWinner

How it opens

“Our jackets feature versatile fabrics and insulation to provide superior warmth and weather protection.”

Angle: Feature

Why it works

It has run for 118 days. Brands keep paying only for ads that make money, so this one is proven. Several cards hold attention longer and show more of the product.

How it’s built
  1. Hook: Our jackets feature versatile fabrics and insulation to provide superior warmth and weather protection.
  2. CTA: Learn more
What to borrow
  • Lead with the one feature that changes the outcome.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Designed to stay warm.

Our jackets feature versatile fabrics and insulation to provide superior warmth and weather protection.

Button: Learn more

Where and how long
  • First ran 11 Nov 2025; last seen 10 Mar 2026.
  • Run as 17 ads.
  • Links to eu.blackdiamondequipment.com.
  • Style: Carousel.

More from Black Diamond

All of Black Diamond’s ads

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