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Grammarly’s image ad: “Guide to Responsible AI in higher education”

Running 105 daysFacebook and Instagram

How it opens

“Unlock AI’s potential with integrity. Learn how to implement Responsible AI practices in higher education with our guide.”

Why it works

It has run for 105 days and is still running. Brands keep paying only for ads that make money, so this one is proven. Teaching something useful earns attention and goodwill.

How it’s built
  1. Hook: Unlock AI’s potential with integrity. Learn how to implement Responsible AI practices in higher education with our guide.
  2. CTA: Download
What to borrow
  • Test a tutorial ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Guide to Responsible AI in higher education

Unlock AI’s potential with integrity. Learn how to implement Responsible AI practices in higher education with our guide.

Learn what to prioritize

Button: Download

Where and how long
  • First ran 27 Jun 2026; still running.
  • Run as 2 ads, 1 of them running now.
  • Links to grammarly.com.
  • Style: Tutorial.

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