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Walmart’s carousel ad: “Must Have DIY Tool”

Running 57 daysFacebook and InstagramWinner

How it opens

“The tool you didn’t know you needed. Strong, absorbent and ready for whatever the project throws at you. Add Scott Shop to your tool kit.”

Why it works

It has run for 57 days and is still running, on 7 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: The tool you didn’t know you needed. Strong, absorbent and ready for whatever the project throws at you. Add Scott Shop to your tool kit.
  2. CTA: Shop now
What to borrow
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Must Have DIY Tool

The tool you didn’t know you needed. Strong, absorbent and ready for whatever the project throws at you. Add Scott Shop to your tool kit.

Shop items from Scott Shop at Walmart.com and learn more about how you can save money on the best Scott Shop products to help you live better.

Button: Shop now

Where and how long
  • First ran 31 Aug 2026; still running.
  • Run as 7 ads, 7 of them running now.
  • Links to walmart.com.
  • Style: Product shot, Carousel.

More from Walmart

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