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The Farmer's Dog’s image ad: “Sign up now for 50% off your order!”

Running 679 daysFacebook and Instagram

How it opens

“Dog food should be food, not burnt brown balls. Switch to a smarter, healthy pet food today and get 50% off your first box.”

Angle: Offer

Why it works

It has run for 679 days and is still running. Brands keep paying only for ads that make money, so this one is proven. Contrast makes switching feel obvious.

How it’s built
  1. Hook: Dog food should be food, not burnt brown balls. Switch to a smarter, healthy pet food today and get 50% off your first box.
  2. Offer: Get 50% off your first box
  3. CTA: Shop now
What to borrow
  • Put a specific number in the first line.
  • Say the offer plainly in the first line.
  • Test a comparison ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Sign up now for 50% off your order!

Dog food should be food, not burnt brown balls. Switch to a smarter, healthy pet food today and get 50% off your first box.

Starting at $3/day

Button: Shop now · Offer: Get 50% off your first box

Where and how long
  • First ran 30 Nov 2024; still running.
  • Run as 2 ads, 1 of them running now.
  • Links to thefarmersdog.com.
  • Style: Comparison, Product shot, Offer.

More from The Farmer's Dog

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