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Black Diamond’s carousel ad: “Made for climbers, mountain runners, and professionals on the move.”

Ran 109 daysFacebook and InstagramWinner

How it opens

“Made for climbers, mountain runners, and professionals on the move.”

Why it works

It has run for 109 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Made for climbers, mountain runners, and professionals on the move.
  2. CTA: Shop now
What to borrow
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Made for climbers, mountain runners, and professionals on the move.

Shop Black Diamond men's short sleeve, long-sleeve shirts, tees, tanks, hoodies and more.

Button: Shop now

Where and how long
  • First ran 27 Oct 2025; last seen 13 Feb 2026.
  • Run as 10 ads.
  • Links to eu.blackdiamondequipment.com.
  • Style: Product shot, Carousel.

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