What’s new: Meet the council (v0.42), Look around before you sign up (v0.41), Generate, straight to the top (v0.40). See the changelog.
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Grammarly’s image ad: “Be a Better Writer, Starting Today”

Ran 267 daysFacebookWinner

How it opens

“Grammarly turns your roughest writing into a message you’re proud to send. Just highlight to begin rewrites. Try Grammarly, it’s free.”

Angle: Desire

Why it works

It has run for 267 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: Grammarly turns your roughest writing into a message you’re proud to send. Just highlight to begin rewrites. Try Grammarly, it’s free.
  2. CTA: Download
What to borrow
  • Lead with the outcome people want, not the product's parts.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Be a Better Writer, Starting Today

Grammarly turns your roughest writing into a message you’re proud to send. Just highlight to begin rewrites. Try Grammarly, it’s free.

Write with confidence

Button: Download

Where and how long
  • First ran 9 Jul 2025; last seen 2 Apr 2026.
  • Run as 16 ads.
  • Links to grammarly.com.

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