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Black Diamond’s carousel ad: “An athlete favorite across all mountain disciplines.”

Ran 142 daysFacebook and InstagramWinner

How it opens

“Designed and built with the latest in technology and innovation.”

Angle: Feature

Why it works

It has run for 142 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Designed and built with the latest in technology and innovation.
  2. Offer: Free Shipping
  3. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

An athlete favorite across all mountain disciplines.

Designed and built with the latest in technology and innovation.

Shop Black Diamond ski poles. Built from high quality materials, our ski poles are built to withstand day-in, day-out touring.

Button: Shop now · Offer: Free Shipping

Where and how long
  • First ran 28 Oct 2025; last seen 19 Mar 2026.
  • Run as 13 ads.
  • Links to eu.blackdiamondequipment.com.
  • Style: Product shot, Carousel.

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