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Black Diamond’s carousel ad: “The deepest days are the best days.”

Ran 97 daysFacebook and InstagramWinner

How it opens

“The deepest days are the best days.”

Why it works

It has run for 97 days. Brands keep paying only for ads that make money, so this one is proven. Several cards hold attention longer and show more of the product.

How it’s built
  1. Hook: The deepest days are the best days.
  2. CTA: Learn more
What to borrow
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

The deepest days are the best days.

Button: Learn more

Where and how long
  • First ran 4 Nov 2025; last seen 9 Feb 2026.
  • Run as 20 ads.
  • Links to eu.blackdiamondequipment.com.
  • Style: Carousel.

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