fentybeauty

fentybeauty’s carousel ad: “Get Curated Reviews”

Ran 54 days·Facebook and Instagram·Winner

How it opens

“Stop searching 🛑, start chatting 📲. Get curated video reviews from Rose Amber, Fenty Beauty's new virtual beauty advisor.”

Angle: Social proof

Why it works

It has run for 54 days. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

1. Hook: Stop searching 🛑, start chatting 📲. Get curated video reviews from Rose Amber, Fenty Beauty's new virtual beauty advisor.
2. CTA: Send WhatsApp message

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a review ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Get Curated Reviews

Stop searching 🛑, start chatting 📲. Get curated video reviews from Rose Amber, Fenty Beauty's new virtual beauty advisor.

Chat with Rose Amber

Button: Send WhatsApp message

Where and how long

• First ran 6 Jul 2026; last seen 29 Aug 2026.
• Run as 8 ads.
• Links to api.whatsapp.com.
• Style: Review, Carousel.