fentybeauty’s carousel ad: “Find Your Hair Holy Grail”
Ran 38 daysFacebook and Instagram
- How it opens
“Meet Rose Amber, Fenty Beauty's NEW WhatsApp virtual beauty advisor, and your ✨personal✨ product picker”
Angle: Feature
- Why it works
It has run for 38 days. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.
- How it’s built
- Hook: Meet Rose Amber, Fenty Beauty's NEW WhatsApp virtual beauty advisor, and your ✨personal✨ product picker
- CTA: Send WhatsApp message
- What to borrow
- Lead with the one feature that changes the outcome.
- Test a ugc ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Find Your Hair Holy Grail
Meet Rose Amber, Fenty Beauty's NEW WhatsApp virtual beauty advisor, and your ✨personal✨ product picker
Chat with Rose Amber
Button: Send WhatsApp message
- Where and how long
- First ran 6 Jul 2026; last seen 13 Aug 2026.
- Run as 8 ads.
- Links to api.whatsapp.com.
- Style: UGC, Carousel.
More from fentybeauty
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