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fentybeauty’s carousel ad: “Chat with Rose Amber”

Ran 53 daysFacebook and InstagramWinner

How it opens

“Chat with Rose Amber, Fenty Beauty's new virtual beauty advisor on WhatsApp, and discover your next new lip look 💄”

Angle: Feature

Why it works

It has run for 53 days. Brands keep paying only for ads that make money, so this one is proven. Several cards hold attention longer and show more of the product.

How it’s built
  1. Hook: Chat with Rose Amber, Fenty Beauty's new virtual beauty advisor on WhatsApp, and discover your next new lip look 💄
  2. CTA: Send WhatsApp message
What to borrow
  • Lead with the one feature that changes the outcome.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Chat with Rose Amber

Chat with Rose Amber, Fenty Beauty's new virtual beauty advisor on WhatsApp, and discover your next new lip look 💄

Your virtual beauty advisor

Button: Send WhatsApp message

Where and how long
  • First ran 6 Jul 2026; last seen 28 Aug 2026.
  • Run as 11 ads.
  • Links to api.whatsapp.com.
  • Style: Carousel.

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