Walmart’s video ad: “Keep her confident”
Running 30 daysFacebook and InstagramWinner
- How it opens
“Joy sounds like when you beat that one team, just a lot of screaming, high-pitched screaming, all that energy that has been built up and…”
Angle: Desire
- Why it works
It has run for 30 days and is still running, on 5 ads at once. Brands keep paying only for ads that make money, so this one is proven.
- How it’s built
- Hook: Joy sounds like when you beat that one team, just a lot of screaming, high-pitched screaming, all that energy that has been built up and…
- CTA: Shop now
- What to borrow
- Lead with the outcome people want, not the product's parts.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Keep her confident
Your Dove purchase keeps girls in sports. Shop now at Walmart.
Button: Shop now
- What’s said
The transcript
Joy sounds like when you beat that one team, just a lot of screaming, high-pitched screaming, all that energy that has been built up and just all comes out. It's a great feeling.
- Where and how long
- First ran 29 Sep 2026; still running.
- Run as 5 ads, 5 of them running now.
- Links to walmart.com.
More from Walmart
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