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lululemon’s carousel ad: “Dance Studio Mid-Rise Cropped Pant”

Running 54 daysFacebook and Instagram

How it opens

“New season, new momentum. Find the gear that meets your next goal.”

Angle: Feature

Why it works

It has run for 54 days and is still running. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: New season, new momentum. Find the gear that meets your next goal.
  2. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Dance Studio Mid-Rise Cropped Pant

New season, new momentum. Find the gear that meets your next goal.

Easy, comfortable, and never clingy, these crops are in our after-practice hall of fame. Designed for Casual. Classic fit is an easy fit that floats away from your body:Intended to sit below calf. Waistband drawcord helps you customize the fit, Hand pockets, one with a hidden card sleeve, Gusset is placed to allow increased mobility, Cinchable hem.

Button: Shop now

Where and how long
  • First ran 17 Aug 2026; still running.
  • Links to shop.lululemon.com.
  • Style: Product shot, Carousel.

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