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lululemon’s carousel ad: “default_collection_headline”

Running 95 daysFacebook and InstagramWinner

How it opens

“Meet our newest arrivals: gear that’s built to move from day one.”

Angle: Feature

Why it works

It has run for 95 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Meet our newest arrivals: gear that’s built to move from day one.
  2. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

default_collection_headline

Meet our newest arrivals: gear that’s built to move from day one.

When feeling nothing is everything. The lululemon Align collection is so weightless and buttery soft, all you feel is your practice. Designed for Yoga. Intended to sit below calf. Hidden waistband pocket fits a card or key, and won't get in your way, This collection's great for low-impact workouts like yoga or whenever you want to feel really, really comfortable. Feels Buttery-Soft and Weightless, Nulu Fabric.

Button: Shop now

Where and how long
  • First ran 7 Jul 2026; still running.
  • Run as 3 ads, 3 of them running now.
  • Links to shop.lululemon.com.
  • Style: Product shot, Carousel.

More from lululemon

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