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Casper’s carousel ad: “Cloud One - Premium Foam Mattress”

Running 141 daysFacebook and InstagramWinner

How it opens

“Our most popular mattress just got an upgrade.”

Angle: Feature

Why it works

It has run for 141 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Our most popular mattress just got an upgrade.
  2. Benefit: Featuring all-new patent-pending Casper Core+™ technology, Cloud One delivers a boost of plushness while giving you all the support and bre…
  3. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Cloud One - Premium Foam Mattress

Our most popular mattress just got an upgrade. Featuring all-new patent-pending Casper Core+™ technology, Cloud One delivers a boost of plushness while giving you all the support and breathability of The One.

Button: Shop now

Where and how long
  • First ran 22 May 2026; still running.
  • Run as 2 ads, 2 of them running now.
  • Links to casper.com.
  • Style: Product shot, Carousel.

More from Casper

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