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Casper ad: Cool Sleep, Cozy Comfort.
Casper

Casper’s carousel ad: “Cool Sleep, Cozy Comfort.”

Running 141 daysFacebook and InstagramWinner

How it opens

“Experience award-winning comfort at a cozier price.”

Angle: Social proof

Why it works

It has run for 141 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Experience award-winning comfort at a cozier price.
  2. Benefit: Wake up refreshed and ready for your best tomorrow.
  3. CTA: Shop now
What to borrow
  • Lead with proof people can check: ratings, reviews, numbers.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Cool Sleep, Cozy Comfort.

Experience award-winning comfort at a cozier price. Wake up refreshed and ready for your best tomorrow. Sleep now and pay over time with no money down and 0% APR.

Button: Shop now

Where and how long
  • First ran 22 May 2026; still running.
  • Run as 2 ads, 2 of them running now.
  • Links to casper.com.
  • Style: Product shot, Carousel.

More from Casper

All of Casper’s ads

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