Casper’s image ad: “Cloud One - Premium Foam Mattress”
Running 137 daysFacebook and InstagramWinner
- How it opens
“Our most popular mattress just got an upgrade.”
Angle: Feature
- Why it works
It has run for 137 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: Our most popular mattress just got an upgrade.
- Benefit: Featuring all-new patent-pending Casper Core+™ technology, Cloud One delivers a boost of plushness while giving you all the support and bre…
- CTA: Shop now
- What to borrow
- Lead with the one feature that changes the outcome.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Cloud One - Premium Foam Mattress
Our most popular mattress just got an upgrade. Featuring all-new patent-pending Casper Core+™ technology, Cloud One delivers a boost of plushness while giving you all the support and breathability of The One.
Button: Shop now
- Where and how long
- First ran 26 May 2026; still running.
- Run as 2 ads, 2 of them running now.
- Links to casper.com.
- Style: Product shot.
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