Walmart’s video ad: “NEW AXE, finally more subtle”
Running 50 daysFacebook and InstagramWinner
- How it opens
“Subtlety is one of man's greatest inventions.”
Angle: Feature
- Why it works
It has run for 50 days and is still running, on 5 ads at once. Brands keep paying only for ads that make money, so this one is proven.
- How it’s built
- Hook: Subtlety is one of man's greatest inventions.
- CTA: Shop now
- What to borrow
- Lead with the one feature that changes the outcome.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
NEW AXE, finally more subtle
try new AXE with updated spray tech, finally a lighter, more subtle spray
Button: Shop now
- What’s said
The transcript
Subtlety is one of man's greatest inventions.
- Where and how long
- First ran 7 Sep 2026; still running.
- Run as 5 ads, 5 of them running now.
- Links to walmart.com.
More from Walmart
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