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Black Diamond’s carousel ad: “An athlete favorite across all mountain disciplines.”

Ran 142 daysFacebook and InstagramWinner

How it opens

“The Deploy Down 0.5 Full Zip Hoody is extremely packable to provide a layer of warmth and security on any mountain adventure.”

Why it works

It has run for 142 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: The Deploy Down 0.5 Full Zip Hoody is extremely packable to provide a layer of warmth and security on any mountain adventure.
  2. Offer: Free Shipping
  3. CTA: Shop now
What to borrow
  • Put a specific number in the first line.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

An athlete favorite across all mountain disciplines.

The Deploy Down 0.5 Full Zip Hoody is extremely packable to provide a layer of warmth and security on any mountain adventure.

An athlete favorite across all mountain disciplines, the Deploy Down 0.5 Full-Zip Hoody is the ultimate ultralight layer for mountain missions. Weighing 140 grams, this 1000-fill down jacket provides warmth and security in an extremely light and packable package. The full-zip design also includes an...

Button: Shop now · Offer: Free Shipping

Where and how long
  • First ran 28 Oct 2025; last seen 19 Mar 2026.
  • Run as 6 ads.
  • Links to eu.blackdiamondequipment.com.
  • Style: Product shot, Carousel.

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