Superhuman

Superhuman’s video ad: “Don’t let busy hold you back”

Ran 34 days·Facebook and Instagram

How it opens

“Give your workday a lift. Superhuman’s AI suite makes the hard parts of work lighter.”

Why it works

It has run for 34 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Give your workday a lift. Superhuman’s AI suite makes the hard parts of work lighter.
2. CTA: Learn more

What to borrow

• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Don’t let busy hold you back

Give your workday a lift. Superhuman’s AI suite makes the hard parts of work lighter.

Better work. Less effort.

Button: Learn more

What’s said

The transcript

AI is not the hero coming to save you. You're the hero. AI is just a sidekick. Work is overwhelming. Projects, emails, reading, learning, more emails. And even when we're done, it still feels like there's more to do. We need superpowers to do it all. I tried using AI to help, but I get stuck and distracted switching between all the different tools. I want AI to be like a sidekick that can help me where I'm already working. Which is why I started using Superhuman, a new productivity suite that gives me the powers I've been looking for. I now have a team of AI sidekicks that work where I work. Superhuman Mail automatically organizes my inbox into clean, organized piles so I always know what's urgent and respond to it quickly. Grammarly lets me write on my own, but it helps me proofread, polish, and clarify my And Coda helps me manage and document my projects without getting lost in an ocean of information. With Superhuman, you can finally stay organized and focused while getting the powers you've been looking for. Get AI that works where you work. Unlock your superhuman potential. Learn more at superhuman.com slash fawzi

Where and how long

• First ran 29 Nov 2025; last seen 2 Jan 2026.
• Run as 4 ads.
• Links to superhuman.com.