Superhuman

Superhuman’s video ad: “Easy time doing hard things”

Running 52 days·Facebook and Instagram

How it opens

“Superhuman builds AI that helps you take on the work worth doing. Try it today.”

Why it works

It has run for 52 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Superhuman builds AI that helps you take on the work worth doing. Try it today.
2. CTA: Learn more

What to borrow

• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Easy time doing hard things

Superhuman builds AI that helps you take on the work worth doing. Try it today.

Try Superhuman today

Button: Learn more

What’s said

The transcript

You want me to rewrite the whole app in Rust? You don't even know what Rust is. Of course I know what Rust is. It's when the metal and the AI... Let's just get back to the meeting. Great, let's go over the report you wrote for your tickets this week. I didn't need one this week. All of my tickets were about fixing the website. But what's the business justification? Business justification is that the website was broken. You know I don't understand all this technical mumbo-jumbo, but I'm sure the report will explain it. Okay, let me just do it with Superhuman real quick. No, you need to do it yourself. I am doing it myself. Superhuman just saves me time so I don't need to go through every single task assigned. Well, I think it's valuable rewriting every single task assigned to you. Well, some of us don't want to go through 27 different apps to find all of our tasks. In fact, I make a spreadsheet every day with every task I've ever completed at this job. That sounds like a huge waste of time. It inspires me. Maybe you should try Superhuman so you can get back to real work.

Where and how long

• First ran 19 Aug 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to superhuman.com.