Walmart

Walmart’s carousel ad: “Race-proven.”

Running 41 days·Facebook and Instagram·Winner

How it opens

“Chosen by more NASCAR teams than any other motor oil brand. Keep your engine running like new with Mobil 1 motor oil.”

Angle: Feature

Why it works

It has run for 41 days and is still running, on 8 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built

1. Hook: Chosen by more NASCAR teams than any other motor oil brand. Keep your engine running like new with Mobil 1 motor oil.
2. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Lead with the one feature that changes the outcome.
• Test a product ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Race-proven.

Chosen by more NASCAR teams than any other motor oil brand. Keep your engine running like new with Mobil 1 motor oil.

Shop items from Mobil 1 Nascar at Walmart.com and learn more about how you can save money on the best Mobil 1 Nascar products to help you live better.

Button: Shop now

Where and how long

• First ran 16 Sep 2026; still running.
• Run as 8 ads, 8 of them running now.
• Links to walmart.com.
• Style: Product shot, Carousel.