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Walmart’s video ad: “Alcohol stings. Dove nourishes.”

Running 81 daysFacebook and InstagramWinner

How it opens

“Get 72H odor control wihtout the burn.”

Why it works

It has run for 81 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: Get 72H odor control wihtout the burn.
  2. CTA: Shop now
What to borrow
  • Put a specific number in the first line.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Alcohol stings. Dove nourishes.

Get 72H odor control wihtout the burn.

Button: Shop now

What’s said
The transcript

you

Where and how long
  • First ran 7 Aug 2026; still running.
  • Run as 3 ads, 3 of them running now.
  • Links to walmart.com.

More from Walmart

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