Lock’d

Lock’d’s video ad: “Thieves See It. They Skip It.”

Running 181 days·Facebook and Instagram·Winner

How it opens

“Up to 43% OFF the #1 visible car deterrent in Australia.”

Angle: Offer

The first three seconds

0-3s: A speaker responds directly to a skeptical comment overlaying the video asking 'how's that gonna stop anyone with an angle grinder', frankly admitting 'the short answer is no'.

Pattern: Addressing a major product objection head-on via comment reply

ugc talking head with product demo b-roll · Direct talking head delivery interspersed with fast-moving product demo cuts (approx. 0.3 cuts/sec)

Why it works

It has run for 181 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. A numbered list promises a quick read and is easy to scan.

How it’s built

1. Hook: Up to 43% OFF the #1 visible car deterrent in Australia.
2. Benefit: 5 seconds to fit
3. Offer: 120-Day Money-Back Guarantee
4. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Say the offer plainly in the first line.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a listicle ad for your own product.

Its words

Thieves See It. They Skip It.

🚨 Up to 43% OFF the #1 visible car deterrent in Australia. ✅ 5 seconds to fit ✅ Free Faraday key pouch ✅ 120-Day Money-Back Guarantee Thousands of Aussies already use one. Tap the link below to secure yours.

Australian-owned. Free Shipping Nationwide.

Button: Shop now · Offer: Up to 43% OFF the

What’s said

The transcript

Will our lock stop an angle grinder? The short answer is no. Long answer, still no. We didn't create the Locked Car Defender to be a 100% theft-proof solution because nothing is. And if anyone's telling you they can guarantee you that, they're selling you a pipe dream. Locked was made to give car owners two things, a visible deterrent against would-be thieves and a compact solution they can use within 5 seconds. And if you're not sold, you've got 120 days to send it back for a full refund. Plus, every order comes with a free Faraday key pouch, so your keys are protected too. Thousands of Aussies have already switched. Hit the link below, you won't regret it.

Where and how long

• First ran 12 Apr 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to getlockd.com.au.
• Style: Listicle, Offer.