Lock’d

Lock’d’s image ad: “Why I Stopped Checking The Window”

Running 259 days·Facebook and Instagram

How it opens

“Bloke next door asked why I'd started using a steering lock.”

Angle: Social proof

Why it works

It has run for 259 days and is still running. Brands keep paying only for ads that make money, so this one is proven. A customer's words carry more weight than the brand's own.

How it’s built

1. Hook: Bloke next door asked why I'd started using a steering lock.
2. Benefit: "Mate, your car's got keyless entry. Isn't that a bit... 1995?"
3. Offer: 120 day money back guarantee
4. Proof: Rated 4.9/5 by over 5,000+ Verified Customers
5. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a testimonial ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Why I Stopped Checking The Window

Bloke next door asked why I'd started using a steering lock. "Mate, your car's got keyless entry. Isn't that a bit... 1995?" Told him about the relay attacks. The sixty second window. The stats on our suburb. He ordered one that night. Now we're both sleeping better. ✅ 120 day money back guarantee ✅ 2 year warranty ✅ Rated 4.9/5 by over 5,000+ Verified Customers

Free Shipping Nationwide

Button: Shop now · Offer: 120 day money back guarantee

Where and how long

• First ran 24 Jan 2026; still running.
• Links to getlockd.com.au.
• Style: Testimonial, Review, Listicle, Offer.