Lock’d

Lock’d’s carousel ad: “Rated 4.9/5 by 5,000+ Aussie Drivers”

Running 229 days·Facebook and Instagram

How it opens

“Half the utes on my site have one of these on the wheel now.”

Angle: Social proof

Why it works

It has run for 229 days and is still running. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

1. Hook: Half the utes on my site have one of these on the wheel now.
2. Benefit: Nobody talked about it. Nobody recommended it. They just started appearing after a bloke on the crew got his Ranger done.
3. Offer (on the landing page): Free Shipping
4. CTA: Learn more

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a review ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Rated 4.9/5 by 5,000+ Aussie Drivers

Half the utes on my site have one of these on the wheel now. Nobody talked about it. Nobody recommended it. They just started appearing after a bloke on the crew got his Ranger done. Under eighty bucks. The easiest decision every tradie on site has made this year. 👇 See why it's spreading through every job site in the country

The easiest decision your whole crew will make this year →

Button: Learn more · Offer: Free Shipping

Where and how long

• First ran 23 Feb 2026; still running.
• Links to getlockd.com.au.
• Style: Review, Carousel.